In 2010, walking the coastline of Guerrero, Mexico, surfboards in hand and hearts wide open, Andrés and I began dreaming aloud of the kind of community we wanted to live in. Not just homes. Not just structures. But a new way of being. A place where design, ecology, and human connection could live in harmony.
This isn’t a story of overnight success. It’s a story of steady commitment, rooted in this place since 2002. Over the years, we experimented with real estate and lifestyle design, from building homes and launching development projects to activating spaces through surf culture and hospitality. We saw a deeper need: to create places that heal disconnection, between people and nature, profit and purpose, beauty and belonging.
We broke ground at MUSA in January 2020, arguably the worst moment in history to start building a town of the future. But we moved forward with grit and vision, determined to show that development can be a force for good. Today, MUSA stands as proof that values-led development can be real, lasting, and scalable.
Like any great story, this one has been anything but easy. It’s been raw, real, and incredibly challenging, yet profoundly rewarding. At its core, MUSA was born from the belief that something better is possible. That through design, community, and commitment, we can repair what has long felt broken, in our systems, our landscapes, and ourselves.
“MUSA would not exist without the talent, dedication, and hands-on effort of our team and collaborators who continue to bring this vision to life and the community that has supported this dream. You know who you are, and we are deeply grateful.”
Born from a deep love of place and possibility, MUSA reimagines how we live, build, and belong. It is both a town and a testing ground, a living laboratory for regenerative living and profitability, where architecture, ecology, and culture function as one integrated system. Every element, from art and education to food systems and finance, is designed to generate renewal, reciprocity, and resilience.
Guided by beauty and driven by purpose, MUSA models a new economy of care, where creativity fuels commerce and community becomes the measure of success. It’s not just a place to live, but a way to live—an evolving ecosystem of homes, learning, experiences, connectivity, and ideas that demonstrate how people and planet can thrive together.
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